Marsfields Development

Co-creating housing for ‘later living’

For this second collaboration, Marsfields asked Versiti to help them understand housing and related needs in later life: what older people want and expect in relation to later living; how to design the physical and social environment and determine the provision of amenities and services; who the target audience is; and how to identify the target audience and communicate the proposition.

We conducted online ethnography with carefully-selected people from the areas adjacent to the project site.

The team of developers, architects and designers got clear and inspiring input to create a later living environment around the needs and aspirations of their target audience.

“This is really great! I’m having a blast reading comments. I am in total amazement of the richness of the information and knowledge collected. I am so touched by the participants’ honest and open responses, how engaged and collaborative they are, the emotions they share and even their beautiful images. This is better than a traditional ‘survey’ or ‘focus group’ by miles. I also enjoy how your moderators interact with the recruits and dive deeper. What a fantastic way to do research!”

Marsfields Development

Co-creating housing for ‘later living’

Manuela Rathaus, Project Director, Marsfields